In our day and time, most people mainly women are obsessed with weight loss, diet pills, cleansing, and anything that will help them lose weight. With our society, being so obsessed with being thin and healthy there is nothing that people will not try to lose those extra pounds. With this advertisement of Kim Kardashian and the Quick Trim system, it is no different. This advertisement appeals to women who want to be sexy and fit and men that want their women to be sexy and fit. With the headline saying “How Hot Can You Be?” the advertisement, imply that with this product you will be the hottest thing ever by using this system. It will make you hotter than if you tried losing weight without it. Also this advertisement is appealing because a celebrity is promoting it and that will make more people try it. What will also get people’s attention is that Kim Kardashian is a sexy and beautiful and if she achieved a body like that than so can I as well. We can be sexy and be one of the girls that men stop in their tracks to look at. By the sound of it the products seems good and even Kim Kardashian and her sister Khloe Kardashian swear by it and they twitter about it and Kim Kardashian even put herself as the face of the product. What also captures the attention of people that want to try the product is the background of the advertisement. When we think of the beach, we think of tanning in the sun, bikinis, and sand castles. With this advertisement, it appeals to women who want to lose weight. It lets women know that with this product they can lose that weight and have the beach body that they have always wanted. So that the women can strut on the sand and have that body that, they wanted so that they will not be wearing t-shirts on the beach. This is also good advertising because it does not use an ultra thin women like those on most covers on magazines. It has a curvy woman that most women can relate to and achieve that body weight without killing themselves. That is why this advertisement can be appeasling to most women.
I agree with this ads. This ads tries to appeal to women who want to have their body as what the media puts as " beauty". The ads uses Kim Kardashian as the attention getter because some people actually look up to celebrities. Not only that but they uses the fact that both Kim and her sister swear that it will work so that will capture more attention to the consumers. A lot of advertisements use celebrities as the attention getter. Most of the advertisements imply that woman is an object of men's desire. The media portrays the ideal of woman's beauty as skinny, tan, and with a curve that men would socilize and possess. Women who look at this would want it and embody it. In fact, i wwatched Tyra Banks early on how people stereotype heavy/big people, its all the media and thats why this ads appeals to a lot of women.
ReplyDeleteThis ad is very appealing to women in the sense that all women strive to have the "perfect" body. However, what is sad about this type of media is that it always easier said that done. We can both agree that the Kardashian sisters probably had their curvy and nice bodies before they actually purchased this product, therefore causing it to be misleading. It is just like many advertisments dealing with weight, such as the lapband or dietary supplements. People think that once they buy this product he or she will be able to fulfill their wants to be skinny, but in reality exercise is needed as well. Therefore, although this advertisement appeals to women i think we all should recognize its not that simple.
ReplyDeleteThis ad appeals the need for having a perfect body which is really hard. As a woman, I always wanted and still do want a perfect body to make myself satisfied. This ad with Kim Kardashian kind of makes me to buy this product without knowing the benefits of them because she is one of the hottest and most famous women in Hollywood. However, it lacks the information of how good this products are because we know she got nice shaped body even before this ad came out in public. Using famous actors and actresses in ads is one of the good techniques to appeal products, however the maker of the ad needs to think more carefully how to appeal the products with the actual result of using the products.
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